Emma Coates Departs England Under-23s Post to Become Head Coach at National Women's Soccer League's Bay FC
Embarking on a fresh professional challenge, the former England youth boss has left her position leading the Young Lionesses national team to be appointed head coach for NWSL expansion side Bay FC.
Fresh Beginnings
Her appointment follows the departure of Albertin Montoya, who guided the San Jose-based club during its debut two seasons in the top-flight American league. Montoya stated in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“My time with the FA has been incredible my time with the FA,” commented Coates. “It has helped shape me both in my career and as an individual. This feels like the right moment to challenge myself in a new environment.”
Proven Developer
Since taking charge in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Making the move alongside her to the United States is her England assistant, Gemma Davies, a ex- Aston Villa manager in the WSL.
The club's chief executive, a former FA women’s technical director, praised Coates's credentials: “She is both an excellent coach, but she also has a proven track record of nurturing talent to compete at the highest levels.”
“Coates excels at leading of teams and environments and has the strategic outlook we were looking for,” added Cossington.
Bay FC's Journey
Bay FC experienced a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its debut season before facing difficulties to a near-bottom placement in 2025.
The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their new challenge. They have played a key role in strengthening the pathway between the WU23s and the senior squad.”
“Together, they have directly influenced the development of many young players who have progressed into senior Lionesses,” he added.
Lasting Legacy
Since taking over Mo Marley in 2023, Coates has been integral to the promotion of a number of players to the England senior side, including midfielder Lucia Kendall—who netted her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff is now underway, to continue the growth of the youth national team in the seasons ahead.
